Frequently Asked Questions
Do you offer ongoing marketing contracts or relationships?
All of our SEO and PPC campaigns start on a 3 month contract and then after the end of the 3rd month they contract becomes a month to month contract. Our Social Media marketing is a month to month contract. You are also able to purchase 3, 6, and 12 month contracts in SEO, PPC, or Social Media Marketing for a discounted rate. Our Website Development is a one time fee (length time of the project will depend on which service was purchased).
What kind of marketing efforts do you specialize in?
Search Engine Optimization (SEO): This involves optimizing a website and its content to improve the visibility of the site in search engines results pages (SERPs). This can be done through on-page optimization (making changes to the website itself) and off-page optimization (building links from other websites).
Pay-Per-Click (PPC) advertising: This is a form of online advertising in which businesses pay a fee each time their ad is clicked on. PPC ads appear at the top of search engine results pages and can be targeted to specific keywords and demographics.
Social Media Marketing: This involves using social media platforms, such as Facebook, Twitter, and LinkedIn, to promote a business and its products or services. This can include creating and sharing content, running ads, and engaging with followers.
Website Development: SEO-ready websites at a competitive price. Ideal for businesses who need web experts at their call.
Do you have a portfolio or samples of your past campaigns or client work?
Yes! We do have a case study page with several examples of current and past projects that we have been involved in. You can find it at the top of any page or click here.
Do I really need a website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
How do you measure the results of your marketing efforts?
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How much involvement is required from the business?
Some companies want to be involved in every step of the marketing process. Others want us to handle it all for them and just let them know when it’s done. At Swift Advantage Agency the beginning phase of the digital marketing campaign is the only time we must have some cooperation with you. With most services we will send out a weekly report and a monthly comprehensive report. Our typical contact after the initial onboarding will be on a monthly basis to analyze the monthly comprehensive report. We are also available to go over the weekly report as well. Once the initial onboarding is completed your level of involvement is completely up to you.
Does my business really need digital marketing?
Digital marketing can be an important part of a business's overall marketing strategy, as it allows businesses to reach and engage with customers online. In today's digital age, many consumers turn to the internet to research products and services, and a strong online presence can help businesses attract and retain customers. Whether or not a business needs digital marketing will depend on a variety of factors, including the nature of the business, the target audience, and the business's goals. In general, however, most businesses can benefit from having some form of online presence and using digital marketing to reach and engage with customers.
What is your expertise and experience in marketing?
We have a team of professionals with expertise in different areas of digital marketing. This includes experts with over 20 years of experience in SEO, PPC, social media, email marketing, content marketing, and web design. We have experience working with a variety of businesses in different industries, and have case studies from current and previous clients.
What is your pricing model or how do you charge for services?
All of our services are based upon a monthly retainer fee. The cost of the retainer fee depends on which marketing campaign you have signed up for. Our cost is based on the total monthly hours spent on your project. Our month to month contracts range from $750 for the base Social Media Marketing service to $25,000 for our Platinum National SEO Package.
Local SEO Service: $1,500 - $6,000 per month
National SEO Service: $4,000 - $25,000 per month
PPC Service: $1,000 - $10,000 per month
Social Media Marketing Service: $750 - $3,500 per month
(These prices are strictly for month to month contracts and are discounted if you decide to a 3, 6, or 12 month contract)
Website Development Service: $5,000 - $20,000 (one time fee)
How much time should social media marketing take me?
This is strongly dependent on your brand and where else you’re marketing. One thing that we will say, though, is brands often underestimate how long it takes to create a successful social media marketing campaign. Our team puts multiple hours in per week to create graphics, write content, engage with other brands, and stay on top of the most recent trends.
What does responsive mean?
Users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.
What makes for a good web design?
Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups. If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
How does a website increase sales?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying. With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
Is it okay to re-purpose content?
With reports, statistics, research, quotes, and testimonials being created on a daily basis, there is bound to be content worth re-purposing for digital marketing purposes. There are countless ways to turn formal business documents into creative online content, including infographics, podcasts, videos, and animated graphics.
What is the difference between digital marketing and digital advertising?
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales and Swift Advantage Agency can do both for you.
What is robots.txt?
Robots.txt is a file that tells Google which URLs it can and cannot look at on your website.
What are keywords?
Keywords are words or phrases that are used in digital marketing to describe the products, services, or content that a business offers. They are used in a variety of contexts, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Keywords are important for digital marketing because they help businesses to be found by potential customers who are searching online for products or services that they offer. By using relevant keywords in their marketing efforts, businesses can increase their visibility and reach, and attract more qualified traffic to their website.
Would my business benefit from digital marketing?
Most businesses can benefit from having some form of online presence and using digital marketing to reach and engage with customers. Digital marketing allows businesses to reach a wider audience than traditional marketing methods, as it allows them to target specific demographics and locations through the use of online advertising and social media. Digital marketing also allows businesses to track and measure the results of their marketing efforts, which can help them make informed decisions about where to allocate their resources. If your business does not have an online presence or is not utilizing digital marketing, it may be missing out on opportunities to reach and engage with potential customers. It may be worth considering investing in digital marketing as a way to increase brand awareness, drive traffic to your website, generate leads, and ultimately increase sales.
Do you offer ongoing marketing contracts or relationships?
All of our SEO and PPC campaigns start on a 3 month contract and then after the end of the 3rd month they contract becomes a month to month contract. Our Social Media marketing is a month to month contract. You are also able to purchase 3, 6, and 12 month contracts in SEO, PPC, or Social Media Marketing for a discounted rate. Our Website Development is a one time fee (length time of the project will depend on which service was purchased).
What kind of marketing efforts do you specialize in?
Search Engine Optimization (SEO): This involves optimizing a website and its content to improve the visibility of the site in search engines results pages (SERPs). This can be done through on-page optimization (making changes to the website itself) and off-page optimization (building links from other websites).
Pay-Per-Click (PPC) advertising: This is a form of online advertising in which businesses pay a fee each time their ad is clicked on. PPC ads appear at the top of search engine results pages and can be targeted to specific keywords and demographics.
Social Media Marketing: This involves using social media platforms, such as Facebook, Twitter, and LinkedIn, to promote a business and its products or services. This can include creating and sharing content, running ads, and engaging with followers.Website Development: SEO-ready websites at a competitive price. Ideal for businesses who need web experts at their call.
Do you have a portfolio or samples of your past campaigns or client work?
Yes! We do have a case study page with several examples of current and past projects that we have been involved in. You can find it at the top of any page or click here.
Do I really need a website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
How do you measure the results of your marketing efforts?
Marketing isn’t something that you can just do. It has to be measured and monitored to ensure that campaigns are working. There are a variety of ways to measure the results of digital marketing efforts, and the specific metrics used will depend on the goals of the campaign and the target audience. Some common metrics that Swift Advantage Agency may use to measure the results include:Website traffic: This refers to the number of visitors to a website, and can be tracked using tools such as Google Analytics.Leads: This refers to the number of potential customers who express interest in a business's products or services, and can be tracked through the use of forms, email subscriptions, or other calls to action on the website.Conversions: This refers to the number of visitors who take a desired action on a website, such as making a purchase or filling out a form.Return on investment (ROI): This measures the profitability of a digital marketing campaign by comparing the revenue generated to the cost of the campaign.Cost per acquisition (CPA): This measures the cost of acquiring a new customer through a digital marketing campaign.Cost per click (CPC): This measures the cost of a single click on an online ad.Click-through rate (CTR): This measures the percentage of users who click on an ad or link after seeing it. Social media engagement: This refers to the level of interaction and engagement that a business's social media posts receive, and can be tracked through likes, comments, and shares.By regularly tracking and analyzing these metrics, Swift Advantage Agency can determine the effectiveness of your digital marketing campaign and make adjustments as needed to improve the results.
How much involvement is required from the business?
Some companies want to be involved in every step of the marketing process. Others want us to handle it all for them and just let them know when it’s done. At Swift Advantage Agency the beginning phase of the digital marketing campaign is the only time we must have some cooperation with you. With most services we will send out a weekly report and a monthly comprehensive report. Our typical contact after the initial onboarding will be on a monthly basis to analyze the monthly comprehensive report. We are also available to go over the weekly report as well. Once the initial onboarding is completed your level of involvement is completely up to you.
Does my business really need digital marketing?
Digital marketing can be an important part of a business's overall marketing strategy, as it allows businesses to reach and engage with customers online. In today's digital age, many consumers turn to the internet to research products and services, and a strong online presence can help businesses attract and retain customers. Whether or not a business needs digital marketing will depend on a variety of factors, including the nature of the business, the target audience, and the business's goals. In general, however, most businesses can benefit from having some form of online presence and using digital marketing to reach and engage with customers.
What is your expertise and experience in marketing? We have a team of professionals with expertise in different areas of digital marketing. This includes experts with over 20 years of experience in SEO, PPC, social media, email marketing, content marketing, and web design. We have experience working with a variety of businesses in different industries, and have case studies from current and previous clients.
What is your pricing model or how do you charge for services?
All of our services are based upon a monthly retainer fee. The cost of the retainer fee depends on which marketing campaign you have signed up for. Our cost is based on the total monthly hours spent on your project. Our month to month contracts range from $750 for the base Social Media Marketing service to $25,000 for our Platinum National SEO Package.
Local SEO Service: $1,500 - $6,000 per month
National SEO Service: $4,000 - $25,000 per month
PPC Service: $1,000 - $10,000 per month
Social Media Marketing Service: $750 - $3,500 per month
These prices are strictly for month to month contracts an are discounted if you decide to a 3, 6, or 12 month contract
Website Development Service: $5,000 - $20,000 (one time fee)
How much time should social media marketing take me?
This is strongly dependent on your brand and where else you’re marketing. One thing that we will say, though, is brands often underestimate how long it takes to create a successful social media marketing campaign. Our team puts multiple hours in per week to create graphics, write content, engage with other brands, and stay on top of the most recent trends.
What does responsive mean?
Users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.
What makes for a good web design?
Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups. If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
How does a website increase sales?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups, offers, and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying. With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
Is it okay to re-purpose content?
With reports, statistics, research, quotes, and testimonials being created on a daily basis, there is bound to be content worth re-purposing for digital marketing purposes. There are countless ways to turn formal business documents into creative online content, including infographics, podcasts, videos, and animated graphics.
What is the difference between digital marketing and digital advertising?
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales and Swift Advantage Agency can do both for you.
What is robots.txt?
Robots.txt is a file that tells Google which URLs it can and cannot look at on your website.
What are keywords?
Keywords are words or phrases that are used in digital marketing to describe the products, services, or content that a business offers. They are used in a variety of contexts, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Keywords are important for digital marketing because they help businesses to be found by potential customers who are searching online for products or services that they offer. By using relevant keywords in their marketing efforts, businesses can increase their visibility and reach, and attract more qualified traffic to their website.
Would my business benefit from digital marketing?
Most businesses can benefit from having some form of online presence and using digital marketing to reach and engage with customers. Digital marketing allows businesses to reach a wider audience than traditional marketing methods, as it allows them to target specific demographics and locations through the use of online advertising and social media. Digital marketing also allows businesses to track and measure the results of their marketing efforts, which can help them make informed decisions about where to allocate their resources. If your business does not have an online presence or is not utilizing digital marketing, it may be missing out on opportunities to reach and engage with potential customers. It may be worth considering investing in digital marketing as a way to increase brand awareness, drive traffic to your website, generate leads, and ultimately increase sales
